How we think
Better systems start with better thinking.
Practical principles for turning ambiguous problems into focused, working systems.
03 principles · built to be used
Often described as Kidlin's Law
Problem Clarity
A clearly stated problem is already partly solved.
Writing a problem clearly forces assumptions, constraints, people, and outcomes into view before a solution takes over the conversation.
Gall's Law
Working complexity grows from working simplicity.
A reliable complex system is usually evolved from a simpler system that already worked—not designed as one giant finished system from day one.
The 80/20 rule
Pareto Principle
A small number of causes often create most of the outcome.
The useful lesson is not that every split is exactly 80/20. It is that effort and impact are often uneven—and prioritisation should reflect that.
A working library
Not rules to quote. Prompts to make better decisions.
We use these ideas during discovery, scoping, building, and review. Each page turns a familiar principle into questions a team can apply to real work.